flash - how to prevent Google from indexing the div placeholder for swfobject? -


I am using swfobject, and in the replacement div I have a message that does not have Flash or JS support .

There is a message in the replacement divis such as "You do not have a Flash Player, please download here" - My concern is here, that Google will see and index this message, which is not relevant to the content Of the page, and it is going to affect search ranking.

Is there a way to mark a piece of content that Google is ignoring? My guess is not

But how can you go about keeping a message without indexing it?

My only idea is, but then Google will punish any site that uses frames so that there is no good option.

Any thoughts?

Edit:

Google Enterprise Search Works Only Sorry


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